Search Engine Optimization Specialist

at eShaafi
Location Lahore, Pakistan
Date Posted February 15, 2021
Category SEO
Job Type Full-time
Education Requirement Bachelors/Masters
Career Level Mid Level
Experience 2-3 Years
Base Salary Competitive Salary
Street address Lahore


We are looking for 3+ years experienced SEO specialists to join our marketing team. Will be working to increase the ranking of our websites on the search engines.


  • Reviewing and analysing in-house sites and content for areas that can be improved and optimised
  • Technical SEO analysis and optimization
  • Staying up to date with the latest SEO trends and applying best practices for our company
  • Assisting management in developing new ideas
  • Managing the implementation of SEO changes, working directly with our development team
  • Performing routine SEO site audits to ensure best practice SEO techniques are utilised
  • Identifying new key phrases and content opportunities
  • Analysing keywords and SEO techniques used by competitors
  • Should know tiering and types of backlinks
  • Compile an anchor list with keywords
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Track, report and analyse website analytics
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum organic search results through SEO campaigns


  • 3+ years experience as an SEO Specialist preferably in the E-Commerce setup
  • Advance knowledge of SEO: Technical, on-page, off-page.
  • Proficiency in analytical methods and experience preparing detailed strategy reports
  • Previous experience in managing SEO campaigns
  • Knowledgeable about SEO industry news and the latest developments
  • Able to think creatively and strategically when it comes to SEO
  • Strong work ethic and personal core values of curiosity, creativity, intelligence, and ownership
  • Self-managed and able to juggle multiple projects without sacrificing quality
  • Solid experience of keyword research
  • Excellent analytical skills
  • Ability to communicate and work effectively in a team


AHREF, SEMrush, Moz, Link Building, Keyword Research, WordPress

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