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Retail Sales Manager

at ZERO Makeup
Location Karachi, Pakistan
Date Posted April 21, 2020
Category Accounting & Finance
Job Type Full-time
Education Requirement Bachelors/Masters
Career Level Mid Level
Experience Experienced
Base Salary Competitive Salary
Street address Karachi


Job Responsibilities: 

  • Maximizing retail sales in assigned areas in order to grow the market share, ranking and productivity of every counter under responsibility.
  • Supervising, coaching and motivating Counter Managers & BAs.
  • Being responsible for recruitment and team development.
  • Being responsible for the company’s image and the execution of quality excellence at POS.
  • Being responsible for the execution of in-store promotions and events.
  • Developing sales and managing sales performance by store in order to reach the required targets.
  • Coordinating with sales teams in order to ensure efficient order taking and the processing of stock.
  • Compiling monthly sales reports for the management (including commercial line and new launch reports).
  • Communicating the competition’s marketing activities to the management.
  • Conducting regular counter visits and ensuring the development of BAs through regular coaching and appraisals.
  • Co-operating with the training team in order to ensure that BAs attend mandatory training courses.
  • Recruiting the best-qualified Counter Managers and BAs.
  • Planning and controlling the expense budgets for retail activities (transportation, meeting expenses, etc.).
  • Enforcing strict and regular controls for POS merchandising, decoration and operating conditions in accordance with PCD standards and central guidelines.
  • Supervising and executing promotional activities as formulated by the Marketing Department.
  • Discussing and negotiating with store staff regarding visuals, promotional events,
  • Organize all store operations and allocate responsibilities to personnel
  • Supervise and guide staff towards maximum performance
  • Prepare and control the store’s budget aiming for minimum expenditure and efficiency
  • Monitor stock levels and purchases and ensure they stay within budget
  • Deal with complaints from customers to maintain the store’s reputation
  • Inspect the areas in the store and resolve any issues that might arise
  • Plan and oversee in-store promotional events or displays
  • Keep abreast of market trends to determine the need for improvements in the store
  • Analyze sales and revenue reports and make forecasts
  • Reporting of sales performance at all points of sale
  • Ensure the store fulfils all legal health and safety guidelines



  • Proven experience as retail manager or in other managerial position
  • Knowledge of retail management best practices
  • Outstanding communication and interpersonal abilities
  • Excellent organizing and leadership skills
  • Commercial awareness
  • Analytical mind and familiarity with data analysis principles
  • BSc/BA in business administration, sales or relevant field; MSc/MA is desirable