Digital Marketing Specialist

at aTech Frontier
Location Lahore, Pakistan
Date Posted February 1, 2021
Category Sales & Marketing
Job Type Full-time
Education Requirement Bachelors/Masters
Career Level Mid Level
Experience 2-3 Years
Base Salary Competitive Salary
Street address Lahore

Description

We’re looking for a Digital Marketing Manager to be responsible for Performance Marketing & CRM:

As the Digital Marketing Manager at aTech Frontier you will own digital optimisation, performance and email marketing across the business. Working cross functionally you will sit within the marketing team and liaise regularly with our product, partner and community teams to ensure that customer comms across the business are consistent in design and TOV and drive action, optimising where necessary. You also own the optimisation of our B2B performance marketing, working closely with our Enterprise sales team to develop collateral and campaigns that are memorable and drive the sales funnel.

The role:

  • Management of all digital marketing channels.
  • Execution of the digital marketing strategy to grow brand awareness and digital presence
  • Managing the social media channels to drive followers and track performance
  • Using Google Analytics to report on website performance
  • Customer acquisition and conversion
  • Email marketing via MailChimp
  • Paid social - working with a digital agency to manage and optimise spend
  • Designing and writing the content and copy for the website, newsletters and blogs
  • Asset creation and ensuring content is on brand
  • Building an influencer marketing strategy
  • Creating reports to monitor growth and optimise campaigns
  • Community management
  • Shopper marketing
  • Managing and delivering the activation of key customer events and trade shows

We’d like you to have:

  • Around 2 years experience in a similar role
  • The ability to work collaboratively across multiple functions
  • Demonstrable experience using Salesforce to manage leads
  • Marketing experience in both B2B and B2C businesses
  • A Einstein like understanding of performance marketing channels including AdWords, LinkedIn, Paid social and Google display network

What we offer you:

  •   An exciting, diverse and creative environment to develop and thrive in
  •   Hybrid working model with a mix of Lahore office based and remote working
  •   A competitive starting salary
  •   Pet friendly office space
  •   Weekly team socials (when we’re not in lockdown)
  • We believe in diverse teams that reflect modern society and help us grow and develop. We actively encourage applicants from diverse backgrounds to apply to this role and any others we may advertise.
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