Associate Manager, Marketing Operations

at KeepTruckin
Location Islamabad, Pakistan
Date Posted December 25, 2020
Category Engineering
Job Type Full-time
Education Requirement Bachelors / Masters
Career Level Mid-Senior level
Experience +4 Years
Base Salary Competitive Salary
Street address Islamabad

Description

Who We Are

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads.

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.

About The Role

In this role, you will play a pivotal part in building the next generation of KeepTruckin’s martech stack, supporting our global expansion efforts and go-to-market strategies. As KeepTruckin’s Marketing Operations Associate Manager, you will have a very active and important role in creating new processes, improving data quality, project managing the daily execution of tasks, and helping train a new team.

You’ll work with senior leaders to translate desired business outcomes into new technology initiatives. Every day will bring new challenges and require cross-functional collaboration to develop and maintain a foundation of structure, process, & strategy. Expect to be challenged in this role as you’ll be identifying process improvements in all aspects of marketing operations within KeepTruckin and architecting them for the first time.

What You'll Do

    • Primary owner marketing automation project management, being the subject matter expert and providing inputs to help optimize our current marketing automation processes and architecture. Preferably with Pardot.
    • Manage and maintain lead lifecycle, definition of funnel stages, data enrichment, lead statuses, lead routing, attribution and lead scoring methodology for our growth category
    • Work with stakeholders to develop and refine workflows to enable critical business processes and drive scalable infrastructure between the marketing and sales organisations.
    • Educate others on marketing processes & SLAs, data definitions, and lead workflows through documentation and consistent communication
    • Internal Administrator for marketing tech stack ensuring systems operate at full capacity, in sync, real time - owning strategic integrations across the operations stack.
    • Maintain high-quality data hygiene by continually monitoring and analysing campaign performance including email deliverability, unsubscribes, blacklisted, and invalid data. You’ll be responsible for ensuring compliance as it pertains to GDPR, CASL, CCPA and future consent regulations.
    • Responsible for creation and maintenance of program templates, multi-product and persona engagement programs, form strategy supporting paid efforts, and global compliance.

 

What We're Looking For

    • 4+ years using marketing automation and CRM platform (Pardot & Salesforce preferred)
    • Robust understanding of marketing metrics and marketing attribution methodologies
    • Experience building and maintaining multi-product lead routing program
    • Experience in software/SaaS B2B fast-growing tech organisations
    • Outstanding organisation and project management skills, with great attention to detail.
    • Ability to multitask various programs across marketing and sales business units, and understand the narrow and broader strategic goals that they accompany
    • Experience building and maintaining multi-product lead routing program
    • Bonus points: experience with HTML

 

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

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